Online Gambling - Montenegro

  • Montenegro
  • Revenue in the Online Gambling market is projected to reach US$18.92m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.29%, resulting in a projected market volume of US$23.25m by 2028.
  • The Online Lottery market has a projected market volume of US$10.15m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,030.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.46k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 15.1k users by 2028.
  • User penetration in the Online Gambling market will be at 2.1% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

 
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Analyst Opinion

The Online Gambling market in Montenegro has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences:
The increasing popularity of online gambling in Montenegro can be attributed to several factors. Firstly, the convenience and accessibility of online gambling platforms have made it more attractive to customers. With just a few clicks, players can access a wide range of games and place bets from the comfort of their own homes. Additionally, the availability of mobile gambling apps has further contributed to the growth of the market, allowing players to gamble on the go.

Trends in the market:
One of the key trends in the online gambling market in Montenegro is the growing popularity of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. This trend is in line with the global market, where live dealer games have gained significant traction in recent years. Another trend in the market is the increasing use of cryptocurrencies for online gambling transactions. Cryptocurrencies offer players a more secure and anonymous way to gamble online, as well as faster and cheaper transactions. This trend is driven by the growing acceptance and adoption of cryptocurrencies worldwide.

Local special circumstances:
Montenegro's favorable regulatory environment has played a significant role in the development of the online gambling market. The country has implemented a licensing regime that allows online gambling operators to obtain licenses and operate legally in the country. This has attracted a number of international operators to enter the Montenegrin market, leading to increased competition and innovation. Furthermore, Montenegro's reputation as a tourist destination has also contributed to the growth of the online gambling market. The country attracts a large number of tourists, many of whom are interested in gambling. Online gambling provides an additional option for tourists who may not have access to land-based casinos or prefer the convenience of gambling online.

Underlying macroeconomic factors:
The growth of the online gambling market in Montenegro is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, more people have the financial means to participate in online gambling activities. In conclusion, the online gambling market in Montenegro is experiencing significant growth due to changing customer preferences, favorable local circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling platforms, the popularity of live dealer games, and the increasing use of cryptocurrencies are some of the key trends driving the market. Montenegro's favorable regulatory environment and reputation as a tourist destination further contribute to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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