Casual Dating - Haiti

  • Haiti
  • Revenue in the Casual Dating market is projected to reach US$97.77k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.33%, resulting in a projected market volume of US$107.20k by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 100.2k users by 2028.
  • User penetration will be 0.7% in 2024 and is expected to hit 0.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$1.11.
  • In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

 
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Analyst Opinion

The Casual Dating market in Haiti has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Haitian consumers are increasingly turning to casual dating as a way to meet new people and explore romantic connections in a more relaxed and casual setting.

Customer preferences:
Haitian consumers are becoming more open to the idea of casual dating as a way to meet potential partners. This shift in preferences can be attributed to several factors. Firstly, the younger generation in Haiti is more connected to the global trends and is influenced by the casual dating culture portrayed in Western media. Secondly, the rise of social media and dating apps has made it easier for Haitians to connect with others who share similar interests and preferences. This has led to a greater acceptance of casual dating as a legitimate way to meet new people and explore romantic connections.

Trends in the market:
One of the key trends in the casual dating market in Haiti is the increasing popularity of dating apps and online platforms. These platforms provide Haitian consumers with a convenient and efficient way to connect with others who are interested in casual dating. The anonymity and ease of use offered by these platforms have made them particularly appealing to Haitian consumers who may be hesitant to openly engage in casual dating in their social circles. Another trend in the market is the growing demand for casual dating events and activities. Haitian consumers are increasingly seeking out opportunities to meet others in a casual and relaxed setting. This has led to the emergence of various casual dating events, such as speed dating nights and social mixers, which provide Haitians with the chance to interact with potential partners in a fun and low-pressure environment.

Local special circumstances:
Haiti's unique cultural and social dynamics play a significant role in shaping the casual dating market. The country's vibrant music and dance scene, for example, provide ample opportunities for Haitians to meet and connect with others in a casual setting. Additionally, the emphasis on community and socializing in Haitian culture makes casual dating a natural extension of social interactions.

Underlying macroeconomic factors:
Haiti's economic development and increasing access to technology have also contributed to the growth of the casual dating market. As the country's economy continues to grow, more Haitians have disposable income to spend on leisure activities, including casual dating. Additionally, the increasing availability of smartphones and internet access has made it easier for Haitians to access dating apps and online platforms, further fueling the growth of the market. In conclusion, the Casual Dating market in Haiti is experiencing growth due to changing customer preferences, the popularity of dating apps and online platforms, the demand for casual dating events, and Haiti's unique cultural and social dynamics. The underlying macroeconomic factors, such as economic development and increasing access to technology, are also contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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