Dating Services - Africa

Africa

Highlights

Revenue in the Dating Services market is projected to reach US$267.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.38%, resulting in a projected market volume of US$368.40m by 2028.
The Online Dating market has a projected market volume of US$159.60m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.11 in 2024.
In the Dating Services market, the number of users is expected to amount to 69.2m users by 2028.
User penetration in the Dating Services market will be at 4.1% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Africa is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in Africa are evolving, with an increasing number of people turning to online platforms to find romantic partners. This shift can be attributed to several factors, including the widespread adoption of smartphones and internet connectivity, which have made online dating more accessible and convenient. Additionally, the younger generation in Africa is becoming more open to the idea of meeting potential partners online, as they seek to expand their social circles and explore new relationships. Trends in the market indicate a growing demand for niche dating services that cater to specific demographics or interests. This includes platforms that focus on religious affiliations, cultural backgrounds, or shared hobbies. By targeting specific groups, dating services are able to provide a more tailored and personalized experience for their users, increasing the likelihood of finding compatible matches. Furthermore, there is a rising interest in international dating, with Africans seeking partners from other countries. This trend can be attributed to globalization and increased travel opportunities, as well as the desire for cultural exchange and diversity in relationships. Local special circumstances play a significant role in shaping the Dating Services market in Africa. Cultural norms and traditions, as well as societal expectations, influence how people approach dating and relationships. In some African countries, arranged marriages are still prevalent, while in others, there is a greater emphasis on traditional courtship rituals. These factors can impact the adoption and acceptance of dating services, with some individuals preferring more traditional methods of finding a partner. Additionally, the prevalence of scamming and fraudulent activities on online dating platforms can also hinder the growth of the market, as potential users may be hesitant to trust these platforms. Underlying macroeconomic factors also contribute to the development of the Dating Services market in Africa. Economic growth and increasing disposable incomes in certain countries have led to a greater willingness to spend on dating services. As individuals become more financially independent, they are more likely to invest in their personal lives and seek out dating opportunities. Additionally, urbanization and the expansion of cities have created a larger pool of potential partners, increasing the demand for dating services as individuals seek to navigate the complexities of modern dating in a fast-paced urban environment. In conclusion, the Dating Services market in Africa is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As online dating becomes more popular and accepted, niche dating services and international dating platforms are gaining traction. However, cultural norms, societal expectations, and concerns about fraud remain important considerations in this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.