Video Streaming (SVoD) - Uganda

Uganda

Highlights

The Video Streaming (SVoD) market) market in Uganda is anticipated to witness substantial growth, with projected revenue reaching US$72.86m in 2024.
This growth is expected to continue at a steady pace, with an annual growth rate (CAGR 2024-2027) of 14.91%.
By 2027, the market volume is projected to reach an impressive US$110.60m.
When compared globally, it is evident that United States dominates the market, generating the highest revenue of US$43.97bn in 2024.
This indicates the significant presence and influence of the United States in the Video Streaming (SVoD) market) industry.
The average revenue per user (ARPU) in the Video Streaming (SVoD) market) market is projected to be US$12.47 in 2024.
This metric provides insights into the financial performance and value generated by each user in the market.
Moreover, the number of users in the Video Streaming (SVoD) market) market is expected to grow substantially, reaching 7.2m users by 2027.
This expansion is driven by factors such as increasing internet access and the growing popularity of streaming services among consumers.
In terms of user penetration, which measures the proportion of the population using Video Streaming (SVoD) market) services, in Uganda is predicted to have a user penetration rate of 11.5% in 2024.
However, this is expected to rise to 13.0% by 2027, indicating a growing adoption of streaming services among Ugandan consumers.
Uganda's video streaming market is experiencing rapid growth due to increased internet accessibility and the popularity of local content.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.