Market Insights Digital Digital Media ePublishing

eBooks - Uganda

Uganda

The eBooks market in Uganda is projected to generate a revenue of UGX US$3.94m by 2024.
This represents a significant growth in the market.
It is expected that the revenue will continue to increase at an annual growth rate of 6.51% (CAGR 2024-2027), reaching a projected market volume of UGX US$4.76m by 2027.
This growth is driven by a growing number of readers in the country, which is estimated to reach 5.8m users by 2027.
The user penetration rate, which measures the proportion of the population using eBooks market, is projected to be 9.4% in 2024 and is expected to increase to 10.5% by 2027.
This indicates a growing interest in digital reading among Ugandans.
The average revenue per user (ARPU) is expected to be UGX US$0.83.
This metric provides insights into the spending habits of eBook users in Uganda.
In comparison to other countries, United States is expected to generate the highest revenue in the eBooks market, reaching a staggering US$5,336.00m by 2024.
This highlights the dominant position of the United States in the global market.
As the eBooks market continues to grow in Uganda, it presents significant opportunities for publishers, authors, and digital platforms to cater to the increasing demand for digital reading materials in the country.
Despite limited internet access, the eBook market in Uganda is steadily growing due to the increasing popularity of smartphones.

Key regions: United States, France, China, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.