Video Streaming (SVoD) - Jordan

Jordan

Highlights

The Video Streaming (SVoD) market) market in Jordan is expected to reach a revenue of US$22.12m by 2024.
This projection indicates an annual growth rate (CAGR 2024-2027) of 10.56%, which would result in a market volume of US$29.90m by 2027.
When compared globally, United States is predicted to generate the highest revenue in the Video Streaming (SVoD) market) market, with an estimated value of US$43.97bn by 2024.
In terms of average revenue per user (ARPU), the Video Streaming (SVoD) market) market in Jordan is projected to amount to US$19.32 per user in 2024.
Looking ahead, the number of users in the Video Streaming (SVoD) market) market is expected to reach 1.4m users by 2027.
This indicates a user penetration rate of 11.1% in 2024, which is anticipated to increase to 13.6% by 2027.
Jordan is experiencing a surge in video streaming subscriptions, with a growing number of local platforms catering to the country's demand for online entertainment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.