Video-on-Demand - South America

  • South America
  • The projected revenue in the Video-on-Demand market for South America is estimated to reach US$5,018.00m in 2025.
  • This market segment is expected to demonstrate an annual growth rate of 6.49% (CAGR 2025-2027), resulting in a projected market volume of US$5,691.00m by 2027.
  • Among the various segments within the Video-on-Demand market, Video Streaming (SVoD)) holds the largest market share with a volume of US$3,419.00m in 2025.
  • When compared globally, United States is anticipated to generate the most revenue, amounting to US$89,220.00m in 2025.
  • Furthermore, the number of users in the South American Video-on-Demand market is expected to reach 226.5m users by 2027.
  • The user penetration rate is projected to be 52.2% in 2025 and is expected to reach 53.8% by 2027.
  • The Video-on-Demand market in Brazil is experiencing rapid growth due to the increasing demand for local content.

Key regions: Asia, China, Japan, United Kingdom, India

Market
Region
Region comparison
Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

in billion USD (US$)

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Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Mar 2024

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Most recent update: Mar 2024

Source: Statista Market Insights

Digital

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Video-on-Demand: market data & analysis - Background Video-on-Demand: market data & analysis - Cover

Analyst Opinion

After capturing the living rooms all over the globe in recent years, Video Streaming giants like Netflix and Amazon Prime Video see themselves confronted with first signs of market saturation. While the idea of having unlimited access to an ever-growing library of video content was attractive enough for customers to subscribe to such services, latest developments like Disney’s market entry and frequent price hikes will put consumers’ loyalty under test. It has to be observed whether Netflix’ and Amazon’s efforts to face growing competition and changing consumer tastes by boosting exclusive content production will be enough.

Users

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Most recent update: Mar 2024

Source: Statista Market Insights

Key Players

in percent

2022
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Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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