Music Streaming Advertising - South America
South America- The Music Streaming Advertising market in South America is projected to reach a revenue of US$226.00m in 2024.
- This represents a significant growth opportunity for the region.
- It is expected that the market will continue to grow at an annual growth rate (CAGR 2024-2027) of 5.48%, resulting in a projected market volume of US$265.30m by 2027.
- In terms of user base, it is predicted that the number of users in the Music Streaming Advertising market will amount to 56.6m users by 2027.
- This indicates a growing demand for music streaming services in South America.
- When looking at user penetration, it is worth noting that it will be 0.00 in 2024, indicating that the market is still in its early stages.
- However, it is expected to increase steadily and hit 0.00 by 2027, showcasing the potential for further growth and adoption of music streaming services in the region.
- In global comparison, United States is expected to generate the highest revenue in the Music Streaming Advertising market, with US$2.95bn in 2024.
- This highlights the dominant position of the US market in the music streaming industry.
- The average revenue per user (ARPU) in the Music Streaming Advertising market is projected to amount to US$4.24 in 2024.
- This metric provides insights into the value generated per user, indicating the potential profitability of the market segment.
- Overall, the projections and trends in the Music Streaming Advertising market in South America indicate a promising future, with significant revenue growth, expanding user base, and increasing user penetration.
- In South America, music streaming advertising is experiencing significant growth, with local artists and genres gaining popularity among listeners.
Definition
Music streaming advertising refers to the promotion of products, services, or brands through audio and display ads placed within music streaming services. Music streaming services are online platforms that allow users to listen to music on-demand, either for free with advertisements or through a paid subscription. Music streaming advertising can take different forms, including audio ads that play between songs, sponsored playlists, display ads that appear on the platform, and video ads that play before or during music videos. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as listener engagement, click-through rates, or conversions.Additional information:
Music streaming advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.In-Scope
- Audio ads, such as those featured on Spotify, Pandora, and Apple Music
- Sponsored playlists, such as those featured on Spotify and Apple Music
- Branded content, such as sponsored content or artist collaborations for instance featured on Tidal.
Out-Of-Scope
- Video ads, such as pre-roll or mid-roll ads on video content on music streaming platforms or other platforms such as YouTube
- Audio advertising in other forms of media, such as radio or podcasting
- Non-audio music streaming-related advertising, such as sponsorships of a music streaming platform's website or merchandise
