Market Insights Digital Digital Media Video-on-Demand

Advertising (AVoD) - Ghana

Ghana

Revenue in the Advertising (AVoD) market is projected to reach US$4.55m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 7.80%, resulting in a projected market volume of US$5.70m by 2027.
In the Advertising (AVoD) market, the number of users is expected to amount to 15.9m users by 2027.
User penetration will be 39.0% in 2024 and is expected to hit 44.5% by 2027.
In global comparison, most revenue will be generated in the United States (US$24,250.00m in 2024).
The average revenue per user (ARPU) in the Advertising (AVoD) market is projected to amount to US$0.35 in 2024.

Key regions: France, India, Germany, Europe, South Korea

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Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on the video on demand advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, and connected devices).

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.