Market Insights Digital Digital Media ePublishing

eMagazines - Ghana

Ghana

The eMagazines market in Ghana is projected to experience significant growth in the coming years.
By 2024, the revenue in this market is expected to reach US$4.60m Ghanaian Cedi.
This growth is projected to continue with an annual growth rate of 2.06% from 2024 to 2027.
As a result, the market volume is expected to reach US$4.89m Ghanaian Cedi by 2027.
In terms of readership, the number of eMagazine readers in Ghana is expected to reach 1.8m users by 2027.
This indicates a growing interest in digital publications among Ghanaian consumers.
The user penetration rate, which represents the percentage of the population using eMagazines market, is expected to increase from 5.1% in 2024 to 5.1% by 2027.
This suggests that more Ghanaians will be accessing eMagazines market as they become increasingly popular.
The average revenue per user (ARPU) in the eMagazines market in Ghana is projected to be US$2.69 Ghanaian Cedi.
This metric provides insight into the average amount of revenue generated per user in the market.
When comparing the eMagazines market globally, it is worth noting that United States will generate the highest revenue.
In 2024, the projected revenue United States is estimated to be US$1,617.00m.
Overall, the eMagazines market in Ghana is expected to grow steadily in the coming years, driven by increasing user penetration and revenue per user.
Ghanaian consumers are increasingly turning to eMagazines as a convenient and accessible way to stay updated on the latest news and trends.

Key regions: France, India, Germany, United Kingdom, Europe

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Analyst Opinion

Despite the steady growth in the eMagazines market, the product will likely stay a niche product. Attempts to transfer subscription-based business models to the eMagazines market have not yet reached the anticipated impact on sales. By analogy to Video Streaming services, eMagazines subscription services often struggle with a limited portfolio of available content. Currently, the business’s hope of a breakthrough lies – again – with Apple and its new service called Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.