Market Insights Digital Digital Media ePublishing

ePapers - Thailand

Thailand

The ePapers market in Thailand is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$21.20m by 2024.
This growth is expected to continue at an annual growth rate of 3.20% (CAGR 2024-2027), resulting in a projected market volume of US$23.30m by 2027.
In terms of readership, the number of ePaper readers in Thailand is expected to reach 1.6m users by 2027.
This indicates a growing interest and adoption of ePapers market among the population.
Furthermore, user penetration, which refers to the percentage of the population using ePapers market, is projected to increase from 2.2% in 2024 to 2.3% by 2027.
This suggests that more people in Thailand will be accessing ePapers market as a source of information and entertainment.
The average revenue per user (ARPU) is expected to amount to US$13.57.
This metric provides insights into the amount of revenue generated per individual user, indicating the potential profitability of the market.
It is worth noting that in a global comparison, United States is expected to generate the highest revenue in the ePapers market, reaching US$2,661.00m by 2024.
This highlights the dominance of the United States in the ePapers market industry on a global scale.
Thailand's ePaper market is experiencing rapid growth as more consumers embrace digital reading platforms for convenience and accessibility.

Key regions: South Korea, China, India, Japan, France

Market

Region

Region comparison

Currency

Analyst Opinion

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.