ePapers - Malawi | Statista Market Forecast

The ePapers market in Malawi is expected to witness significant growth in the coming years.
By 2024, the projected revenue for this market is estimated to reach US$530.60k.
This growth is anticipated to continue with an annual growth rate (CAGR 2024-2027) of 10.97%, resulting in a projected market volume of US$725.00k by 2027.
As the ePapers market expands, the number of readers is also expected to increase.
By 2027, it is estimated that the number of readers in Malawi will reach 907.9k users.
This growth in readership is attributed to factors such as technological advancements and increased internet penetration in the country.
In terms of user penetration, it is projected to be 3.4% in 2024 and is expected to rise to 3.9% by 2027.
This indicates that a larger portion of the population will be accessing ePapers market in the coming years.
The average revenue per user (ARPU) is expected to be US$0.72.
This metric provides insights into the revenue generated per user in the ePapers market.
It is influenced by factors such as subscription fees, advertising revenue, and additional services offered by ePapers market platforms.
When comparing in Malawi to other countries globally, it is worth noting that United States is projected to generate the highest revenue in the ePapers market.
In 2024, the revenue generated United States is estimated to be US$2.66bn.
This demonstrates the dominance of the United States in the global ePapers market.
Overall, the ePapers market in Malawi is poised for growth, with increasing revenue, readership, and user penetration.
This presents opportunities for businesses operating in this market segment to capitalize on the growing demand for digital newspapers and publications.
Malawi's ePaper market is experiencing a surge in popularity, with a growing number of consumers opting for digital newspapers for their convenience and accessibility.

An ePaper is a digital replica of a printed daily or weekly newspaper. ePapers can be accessed through various devices such as specific eReaders (e.g. Kindle), tablets, smartphones or computers. ePapers are typically purchased as subscriptions, but can also be downloaded as single editions. The following are not covered in the definition of an ePaper: digital paid content on websites of newspapers (non-replica) and printed newspapers or bundled newspaper subscriptions with digital editions as a free extra.

Paid downloads of digital replicas of a printed daily or weekly newspapers
Single paid downloads or subscriptions

Digital paid content on websites of newspapers
Bundled subscriptions where digital editions come as a free extra

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

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