eBooks - Sri Lanka

Sri Lanka

Highlights

The eBooks market in Sri Lanka is projected to witness a steady growth in revenue, reaching a total of US$9.68m by 2024.
This projection indicates an annual growth rate of 0.94%, resulting in a market volume of US$9.96m by 2027.
Additionally, the number of readers in the Sri Lankan eBooks market is expected to reach 2.3m users by 2027.
In terms of user penetration, it is estimated to be 10.2% by 2024 and is projected to increase to 10.4% by 2027.
This signifies a moderate growth in the adoption of eBooks market among the Sri Lankan population.
Furthermore, the average revenue per user (ARPU) in the Sri Lankan eBooks market is expected to be US$4.36.
This metric provides insights into the average spending of users on eBooks market in Sri Lanka.
When compared globally, United States is anticipated to generate the highest revenue in the eBooks market, amounting to US$5.34bn in 2024.
This highlights the significant market dominance of the United States in the global eBooks market industry.
Despite the growing popularity of eBooks globally, Sri Lanka's traditional reading culture and limited digital access hinder the widespread adoption of eBooks in the country.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.