eServices

Revenue in the eServices market is projected to reach US$33.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.43%, resulting in a projected market volume of US$36.48m by 2028.
The Dating Services market is expected to show a revenue growth of 3.5% in 2025.0.
The Event Tickets market has a projected market volume of US$23.71m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$25.61 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.8m users by 2028.
User penetration in the Dating Services market will be at 6.6% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Sri Lanka is experiencing significant growth and development, driven by changing customer preferences and the local special circumstances of the country.

Customer preferences: Customers in Sri Lanka are increasingly turning to eServices for their convenience and efficiency. The rise of smartphones and internet penetration has made it easier for people to access eServices on the go. Additionally, the younger generation, who are more tech-savvy, are driving the demand for eServices as they seek quick and hassle-free solutions to their everyday needs.

Trends in the market: One of the key trends in the eServices market in Sri Lanka is the growth of e-commerce. Online shopping platforms have gained popularity among consumers, offering a wide range of products and services at competitive prices. This trend is further fueled by the COVID-19 pandemic, which has accelerated the shift towards online shopping as people prioritize safety and convenience. Another trend in the market is the increasing adoption of digital payment solutions. With the rise of e-commerce, there is a growing need for secure and convenient payment methods. Digital wallets and mobile payment apps are becoming more widely accepted, allowing customers to make transactions without the need for physical cash. This trend is also driven by the government's push for a cashless society, promoting financial inclusion and reducing the reliance on traditional banking services.

Local special circumstances: Sri Lanka's geographical location and infrastructure limitations have contributed to the growth of eServices. As an island nation, transportation and logistics can be challenging, especially in rural areas. EServices provide a solution to these challenges by offering delivery services and online platforms that connect buyers and sellers across the country. This has opened up new opportunities for small businesses and entrepreneurs to reach a wider customer base.

Underlying macroeconomic factors: The growth of the eServices market in Sri Lanka is supported by favorable macroeconomic factors. The country has witnessed steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a conducive environment for the development of eServices, as customers have more purchasing power and are willing to spend on convenience and quality services. Furthermore, the government's initiatives to promote digitalization and innovation have played a significant role in the growth of the eServices market. Policies and regulations have been implemented to support the digital economy, including the establishment of digital infrastructure and the introduction of e-governance services. These measures have attracted both local and foreign investments, driving the expansion of the eServices sector in Sri Lanka. In conclusion, the eServices market in Sri Lanka is experiencing robust growth, driven by changing customer preferences, local special circumstances, and favorable macroeconomic factors. The increasing adoption of e-commerce and digital payment solutions, along with the government's support for digitalization, are expected to further accelerate the development of the eServices market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.