eBooks - Guatemala

Guatemala

Highlights

The eBooks market in Guatemala is projected to achieve a revenue of US$10.48m by 2024.
This represents a significant growth potential for the market.
It is expected that the revenue will continue to grow at an annual rate of 2.52% from 2024 to 2027, resulting in a projected market volume of US$11.29m by 2027.
This growth in revenue indicates a positive trend for the eBooks market in Guatemala.
Furthermore, the number of readers in the eBooks market is also expected to increase over the years.
It is estimated that by 2027, the number of readers will reach 2.2m users.
This shows a promising market potential in terms of readership.
In addition to the growing number of readers, user penetration is also expected to increase.
In 2024, the user penetration is projected to be 10.7%, and by 2027, it is expected to reach 10.9%.
This indicates that a larger proportion of the population in Guatemala will be engaged in reading eBooks market.
The average revenue per user (ARPU) is expected to amount to US$5.11.
This indicates the average amount of revenue generated per user in the eBooks market in Guatemala.
It reflects the market's potential to monetize the readership.
In terms of global comparison, it is noteworthy that United States will generate the highest revenue in the eBooks market.
In 2024, the revenue generated United States is projected to be US$5.34bn.
This highlights the dominance of the United States in the global eBooks market.
Overall, the eBooks market in Guatemala is expected to experience significant growth in revenue, readership, and user penetration.
This presents a promising opportunity for businesses operating in this market segment.
Despite the growing popularity of eBooks worldwide, the market for digital reading materials in Guatemala remains relatively small due to limited internet access and low digital literacy rates.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.