Market Insights Digital Digital Media Digital Music

Music Streaming Advertising - Vietnam

Vietnam

Revenue in the Music Streaming Advertising market is projected to reach US$17.08m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2027) of 4.89%, resulting in a projected market volume of US$19.71m by 2027.
In the Music Streaming Advertising market, the number of users is expected to amount to 3.0m users by 2027.
User penetration will be 3.0% in 2024 and is expected to hit 2.9% by 2027.
In global comparison, most revenue will be generated in the United States (US$2,954.00m in 2024).
The average revenue per user (ARPU) in the Music Streaming Advertising market is projected to amount to US$5.73 in 2024.

Key regions: Asia, United Kingdom, France, United States, South Korea

Market

Region

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Currency

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers streaming audio ads.

Modeling approach:

market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.