Digital Health - Spain | Statista Market Forecast

The Digital Health market in Spain is set to experience significant growth in the coming years.
According to projections, the revenue in this sector is expected to reach US$2.52bn by 2024.
Furthermore, the market is anticipated to display a promising annual growth rate (CAGR 2024-2029) of 10.14%, resulting in a projected market volume of US$4.08bn by 2029.
When considering the average revenue per user (ARPU), it is estimated to be US$96.78.
This figure highlights the potential profitability of the Digital Health market in Spain.
In a global context, United States is predicted to generate the highest revenue in the Digital Health market, with an expected value of US$47.12bn by 2024.
This demonstrates the immense scale of the market United States.
Among the various markets within the Digital Health market, Digital Treatment & Care is poised to be the largest.
It is projected to have a total revenue value of US$1.50bn by 2024.
This market's dominance underscores the significance placed on health and wellness in the digital realm.
Spain is witnessing a growing demand for digital health solutions, with an increasing number of healthcare providers adopting telemedicine and remote monitoring technologies.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Spain has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Spain are increasingly seeking convenient and accessible healthcare solutions, leading to a rise in demand for digital fitness and well-being services, online doctor consultations, and digital treatment and care. The convenience of accessing healthcare services from the comfort of their homes or on-the-go is particularly appealing to tech-savvy consumers in Spain.

Trends in the market: One noticeable trend in the Spanish Digital Health market is the growing popularity of digital fitness and well-being apps and platforms. With an increasing focus on personal health and wellness, many individuals are turning to digital solutions to track their fitness goals, monitor their health metrics, and access virtual workout classes. This trend is further fueled by the rising awareness of the importance of preventive healthcare. Another emerging trend is the adoption of online doctor consultation services. Patients in Spain are increasingly opting for virtual consultations with healthcare professionals for non-emergency medical issues, saving time and avoiding the hassle of traditional in-person visits. This trend is expected to continue as telemedicine becomes more widely accepted and integrated into the healthcare system. In the digital treatment and care segment, there is a growing interest in remote patient monitoring and digital therapeutics. Patients with chronic conditions are benefiting from digital tools that help them manage their health more effectively and stay connected with their healthcare providers. The convenience and effectiveness of these digital solutions are driving their adoption among both patients and healthcare providers in Spain.

Local special circumstances: Spain's healthcare system has been facing challenges such as an aging population, increasing healthcare costs, and unequal access to healthcare services across different regions. The adoption of digital health technologies presents an opportunity to address some of these challenges by improving healthcare access, efficiency, and quality. The Spanish government has also been supportive of digital health initiatives, further driving the growth of the market.

Underlying macroeconomic factors: The growing digital health market in Spain is also influenced by macroeconomic factors such as technological advancements, changing consumer behavior, and healthcare reforms. The increasing penetration of smartphones and internet connectivity, along with the rise of digital natives, is creating a favorable environment for the expansion of digital health services. Moreover, the shift towards value-based care and the emphasis on patient-centric healthcare models are driving the adoption of digital solutions in Spain's healthcare sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.