Online Doctor Consultations - EU-27

EU-27

Highlights

The Online Doctor Consultations market in the EU-27 is projected to reach a revenue of US$1.77bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 4.48%, resulting in a projected market volume of US$2.21bn by 2029.
The user penetration is predicted to be 2.71% in 2024 and is expected to increase to 0.00% by 2029.
The average revenue per user (ARPU) is projected to be US$266.10.
In global comparison, United States is expected to generate the highest revenue in the Online Doctor Consultations market, reaching US$2.39bn in 2024.
Germany leads the way in the EU-27 with its well-established and regulated online doctor consultation platforms, providing convenient and accessible healthcare services to its citizens.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Doctor Consultations market in EU-27 is experiencing significant growth and development across digital fitness and well-being, online doctor consultation, and digital treatment and care sub-markets.

Customer preferences: Consumers in the EU-27 region are increasingly turning to online doctor consultations for convenience, accessibility, and time-saving benefits. The ability to consult with healthcare professionals from the comfort of their own homes is a key driver for the growing popularity of digital health services. Additionally, the rising awareness of preventive healthcare and the importance of regular check-ups are prompting more individuals to seek online consultations for early detection and timely interventions.

Trends in the market: In countries like Germany, there is a noticeable trend towards integrating digital fitness and well-being services with online doctor consultations. This holistic approach to healthcare allows users to track their fitness progress, receive personalized exercise and diet plans, and consult with doctors for any health concerns, all through a single platform. This convergence of services is enhancing the overall user experience and driving customer loyalty in the market.

Local special circumstances: In France, the Online Doctor Consultations market is seeing a surge in demand for digital treatment and care solutions, particularly among rural populations with limited access to traditional healthcare facilities. The convenience of receiving medical advice and prescriptions online is bridging the gap in healthcare disparities between urban and rural areas. Moreover, the French government's initiatives to promote telemedicine services are further fueling the adoption of online doctor consultations across the country.

Underlying macroeconomic factors: The overall economic stability and digital infrastructure in the EU-27 region are facilitating the growth of the Online Doctor Consultations market. With increasing internet penetration and smartphone usage, more individuals have the means to access digital health services. Furthermore, the regulatory environment supporting telemedicine practices and data privacy regulations are instilling trust and confidence among consumers, driving the market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.