Digital Treatment & Care - Western Africa

Western Africa

The Digital Treatment & Care market in Western Africa is anticipated to witness substantial growth, with projected revenue reaching US$502.80m by 2024.
Furthermore, the market is expected to display a promising annual growth rate (CAGR 2024-2029) of 8.95%.
This growth trajectory would result in a projected market volume of US$771.80m by 2029.
In terms of user penetration, in Western Africa is expected to have a penetration rate of 6.30% in 2024, which is projected to increase to 7.78% by 2029.
This suggests that a growing portion of the population will adopt digital treatment and care services.
Additionally, the average revenue per user (ARPU) is estimated to be US$19.31.
This figure indicates the average amount of revenue generated per user in Western Africa.
When compared globally, it is worth noting that United States is projected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29,910.00m in 2024.
This highlights the significant market potential and economic impact of the United States in this sector.
Overall, the Digital Treatment & Care market in Western Africa is poised for growth, with increasing revenue, user penetration, and average revenue per user.
The projected market volume and revenue numbers signify the market's potential for expansion and the positive outlook for the region's healthcare technology sector.
In Western Africa, the adoption of digital treatment and care in the digital health market is steadily increasing, with mobile health apps becoming popular among patients.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Western Africa is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Customers in Western Africa are increasingly turning to digital solutions for treatment and care due to the convenience, accessibility, and cost-effectiveness they offer. The rising penetration of smartphones and internet connectivity in the region has made digital healthcare solutions more accessible to a larger population. Additionally, the younger demographic in Western Africa is more tech-savvy and inclined towards using digital tools for managing their health.

Trends in the market: In countries like Nigeria and Ghana, there is a growing trend towards the adoption of contraception/fertility apps, medication checker apps, and online pharmacies. These digital solutions provide users with the convenience of accessing healthcare services and information from the comfort of their homes. Moreover, the increasing prevalence of chronic diseases in the region is driving the demand for smart thermometers, blood glucose meters, and blood pressure meters, as they help patients monitor their conditions effectively.

Local special circumstances: One of the key special circumstances influencing the Digital Treatment & Care market in Western Africa is the lack of adequate healthcare infrastructure in many parts of the region. This has created a gap in healthcare services, which digital solutions are helping to bridge. Additionally, cultural factors and social stigmas around certain health issues, such as reproductive health, make digital platforms a more discreet and accessible option for individuals seeking treatment and care.

Underlying macroeconomic factors: The economic growth in Western Africa, coupled with increasing investments in the healthcare sector, is creating a conducive environment for the growth of the Digital Treatment & Care market. Government initiatives aimed at promoting digital health solutions and improving healthcare access for the population are also driving the adoption of these technologies. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital healthcare in the region, as people look for safer ways to access medical services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.