Digital Treatment & Care - Uganda

The Digital Treatment & Care market in Uganda is projected to reach a revenue of US$64.73m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 8.09%, resulting in a projected market volume of US$95.50m by 2029.
The user penetration is estimated to be 3.51% in 2024 and is projected to increase to 4.17% by 2029.
The average revenue per user (ARPU) is expected to be US$36.92.
In global comparison, United States is expected to generate the most revenue with US$29.91bn in 2024.
Uganda is witnessing a surge in the adoption of digital treatment and care platforms, revolutionizing healthcare accessibility and delivery in the country.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Uganda is experiencing significant growth and development in various segments such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Customer preferences: Customers in Uganda are increasingly turning to digital solutions for their treatment and care needs due to the convenience and accessibility they offer. The rising adoption of smartphones and internet connectivity in the country has made digital health solutions more accessible to a larger population. Additionally, the desire for more personalized and efficient healthcare services is driving individuals to explore digital treatment and care options.

Trends in the market: In Uganda, there is a growing trend towards the use of contraception/fertility apps as a way to track menstrual cycles, ovulation, and manage family planning. These apps provide women with valuable information and insights into their reproductive health, empowering them to make informed decisions. Moreover, the rising awareness about the importance of monitoring vital signs has led to an increased demand for smart thermometers, blood glucose meters, and blood pressure meters in the country. These devices enable users to track their health metrics conveniently and accurately, contributing to better management of chronic conditions.

Local special circumstances: One of the key factors influencing the Digital Treatment & Care market in Uganda is the limited access to traditional healthcare services in remote areas. The country's healthcare infrastructure faces challenges such as a shortage of healthcare professionals and facilities, making it difficult for some individuals to receive timely medical attention. In such circumstances, digital health solutions play a crucial role in bridging the gap and providing essential healthcare services to underserved populations. The convenience of consulting with healthcare providers online, ordering medications through online pharmacies, and monitoring health parameters remotely has made digital treatment and care options particularly valuable in Uganda.

Underlying macroeconomic factors: The economic landscape in Uganda, characterized by a growing middle class and increasing disposable income, has contributed to the expansion of the Digital Treatment & Care market in the country. As more people have the financial means to invest in their health and well-being, the demand for digital health solutions has seen a notable uptick. Additionally, government initiatives to promote digital healthcare services and improve overall healthcare access have created a conducive environment for the growth of the market. The combination of favorable macroeconomic factors and evolving consumer preferences is driving the development of the Digital Treatment & Care market in Uganda.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.