Digital Treatment & Care - Turkmenistan

The Digital Treatment & Care market in Turkmenistan is expected to generate a revenue of US$10.43m in 2024.
Looking ahead, the market is projected to grow at an annual rate of 11.79% (CAGR 2024-2029), resulting in a market volume of US$18.20m by 2029.
Furthermore, user penetration is anticipated to reach 4.09% in 2024 and is expected to increase to 5.25% by 2029.
The average revenue per user (ARPU) is estimated to be US$38.61 in Turkmenistan.
In a global context, United States is projected to generate the highest revenue, amounting to US$29.91bn in 2024.
Turkmenistan's digital health market is experiencing a rise in telemedicine platforms, enabling remote access to healthcare services for its citizens.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Turkmenistan is witnessing a surge in demand and adoption of various digital health solutions.

Customer preferences: Turkmenistan's population is increasingly turning to digital solutions for healthcare, driven by the convenience and accessibility offered by these technologies. Consumers in the country are showing a growing preference for digital treatment and care options due to their ability to provide personalized and convenient healthcare services.

Trends in the market: In Turkmenistan, there is a notable trend towards the use of contraception/fertility apps and online pharmacies. The rise of digital platforms offering medication checker apps and smart health devices like thermometers, blood glucose meters, and blood pressure meters is also gaining traction among the population. Moreover, the adoption of social alarms for remote patient monitoring is on the rise, indicating a shift towards proactive healthcare management in the country.

Local special circumstances: Turkmenistan's healthcare system is experiencing a transformation with the integration of digital treatment and care solutions. The government's focus on improving healthcare infrastructure and services is creating opportunities for digital health providers to collaborate and innovate in the market. Additionally, the increasing penetration of smartphones and internet connectivity in the country is facilitating the adoption of digital health solutions among the population.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Turkmenistan are contributing to the expansion of the Digital Treatment & Care market. As consumers become more health-conscious and seek convenient healthcare options, the demand for digital health solutions is expected to continue growing in the country. Furthermore, government initiatives to promote digital healthcare services and enhance healthcare accessibility are driving the development of the market in Turkmenistan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.