Digital Treatment & Care - Tanzania

The Digital Treatment & Care market in Tanzania is projected to witness impressive growth in the coming years.
According to forecasts, the market's revenue is expected to reach US$88.21m in 2024.
This upward trend is anticipated to continue, with a compound annual growth rate (CAGR 2024-2029) of 5.80%, resulting in a projected market volume of US$116.90m by 2029.
In terms of user penetration, the market is expected to have a penetration rate of 4.58% in 2024, which is projected to increase to 5.37% by 2029.
This indicates a growing acceptance and adoption of digital treatment and care solutions among the Tanzanian population.
The average revenue per user (ARPU) in the Tanzanian market is expected to amount to US$27.72.
This metric provides insights into the financial value generated by each user, highlighting the potential profitability of the market.
When compared globally, it is worth noting that United States is expected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, United States is projected to generate a staggering revenue of US$29.91bn.
This showcases the significant market presence and financial potential of the United States in this sector.
Overall, the Digital Treatment & Care market in Tanzania is poised for substantial growth, with promising revenue projections, increasing user penetration, and the potential for enhanced average revenue per user.
The use of mobile health applications is gaining traction in Tanzania, revolutionizing the delivery of digital treatment and care.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Tanzania is experiencing a significant growth trajectory, driven by the increasing adoption of digital health solutions across various sub-markets.

Customer preferences: Consumers in Tanzania are showing a growing preference for digital treatment and care solutions due to their convenience, accessibility, and ability to provide personalized healthcare services. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health monitoring devices, and digital therapeutics is on the rise as individuals seek more control over their health and well-being.

Trends in the market: In Tanzania, there is a noticeable trend towards the use of smart health monitoring devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices offer real-time monitoring capabilities and enable individuals to track their health metrics more effectively. Additionally, the popularity of social alarms for the elderly or individuals with specific health conditions is increasing as it provides a sense of security and allows for immediate assistance when needed.

Local special circumstances: One of the key factors driving the growth of the Digital Treatment & Care market in Tanzania is the limited access to traditional healthcare services in remote areas. Digital health solutions bridge this gap by providing virtual consultations, remote monitoring, and easy access to medications through online pharmacies. Additionally, the younger population in urban areas is more tech-savvy and inclined towards using digital health tools for managing their healthcare needs.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Tanzania is a significant macroeconomic factor contributing to the growth of the Digital Treatment & Care market. As more individuals gain access to mobile technology, the potential customer base for digital health solutions expands. Moreover, the government's efforts to promote digital innovation in the healthcare sector and improve healthcare infrastructure are creating a conducive environment for the development and adoption of digital treatment and care solutions in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.