Digital Treatment & Care - Southern Europe

Southern Europe

The Digital Treatment & Care market in Southern Europe is expected to generate a revenue of US$5,135.00m in 2024.
Furthermore, it is projected to experience a compound annual growth rate (CAGR) of 11.90% between 2024 and 2029, leading to a market volume of US$9,011.00m by 2029.
In terms of user penetration, it is estimated to be 20.66% in 2024 and is anticipated to reach 30.53% by 2029.
The average revenue per user (ARPU) is expected to be US$105.00.
When compared globally, United States is forecasted to generate the highest revenue in the Digital Treatment & Care market, with an estimated amount of US$29,910.00m in 2024.
In Southern Europe, Spain is leading the way in the digital treatment & care market, with innovative solutions and a growing adoption rate among healthcare providers.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Southern Europe is experiencing significant growth and development, driven by various factors such as increasing adoption of digital health solutions, rising awareness about preventive healthcare, and advancements in technology.

Customer preferences: Customers in Southern Europe are increasingly turning to digital treatment and care solutions due to their convenience, accessibility, and cost-effectiveness. The growing trend of self-monitoring health parameters and the desire for personalized healthcare are driving the demand for digital tools such as smart thermometers, blood glucose meters, and blood pressure monitors.

Trends in the market: In Spain, there is a rising popularity of contraception/fertility apps among women of reproductive age who are looking for natural family planning methods. These apps offer a non-invasive and convenient way to track menstrual cycles and fertility windows. Additionally, the online pharmacy sector in Italy is witnessing a surge in demand as consumers seek to purchase medications and healthcare products from the comfort of their homes.

Local special circumstances: In Greece, the use of smart thermometers is gaining traction, especially among families with young children and elderly individuals. These devices allow for real-time monitoring of body temperature and enable early detection of potential health issues. Furthermore, social alarms are becoming increasingly popular in Portugal as a way to ensure the safety and well-being of the elderly population living alone.

Underlying macroeconomic factors: The economic stability and healthcare infrastructure in Southern Europe play a crucial role in the development of the digital treatment & care market. Governments in the region are supporting the adoption of digital health solutions through various initiatives and policies, driving further growth in the sector. Additionally, the increasing prevalence of chronic diseases and the aging population are creating a greater need for remote monitoring and telehealth services in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.