Digital Treatment & Care - Southern Africa

Southern Africa

In 2024, the revenue in the Digital Treatment & Care market in Southern Africa is projected to reach US$518.60m.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 11.25%, resulting in a projected market volume of US$883.60m by 2029.
The user penetration is estimated to be 12.63% in 2024 and is expected to increase to 16.14% by 2029.
The average revenue per user (ARPU) is anticipated to be US$58.61.
In comparison to other countries, United States is projected to generate the highest revenue of US$29,910.00m in 2024.
In Southern Africa, the adoption of digital treatment and care solutions is rapidly increasing, allowing for greater access to healthcare services in remote areas.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Southern Africa is experiencing significant growth and development, driven by various factors shaping the healthcare industry in the region.

Customer preferences: Customers in Southern Africa are increasingly turning to digital solutions for treatment and care, seeking convenience, accessibility, and cost-effectiveness. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms is on the rise. These digital tools offer users the ability to monitor their health, access information, and connect with healthcare providers remotely.

Trends in the market: In Southern Africa, there is a growing trend towards the adoption of digital therapeutics and health tech solutions. Contraception/fertility apps are gaining popularity among women looking for non-invasive family planning methods. Medication checker apps are being used to ensure drug safety and avoid adverse interactions. Online pharmacies are providing a convenient way for individuals to purchase medications and healthcare products. Smart health devices are empowering users to track their health metrics and share data with healthcare professionals for better management. Social alarms are offering peace of mind to elderly individuals and those with chronic conditions, allowing them to call for help in case of emergencies.

Local special circumstances: Southern Africa presents unique challenges and opportunities for the Digital Treatment & Care market. The region has a high prevalence of certain health conditions such as HIV/AIDS, which drives the demand for innovative healthcare solutions. Limited access to healthcare facilities in remote areas makes digital health tools particularly valuable for reaching underserved populations. Cultural beliefs and practices also influence the adoption of digital treatment and care services in the region.

Underlying macroeconomic factors: Economic factors such as rising disposable incomes, increasing healthcare expenditure, and technological advancements are fueling the growth of the Digital Treatment & Care market in Southern Africa. Government initiatives to promote digital healthcare and improve access to medical services are further driving the adoption of digital solutions. Additionally, the COVID-19 pandemic has accelerated the shift towards telemedicine and remote monitoring, creating new opportunities for digital health providers in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.