Digital Treatment & Care - Republic of the Congo

The Republic of the Congo is expected to witness significant growth in the Digital Treatment & Care market.
By 2024, the projected revenue for this market is estimated to reach US$1.47m.
This revenue is projected to grow at an annual rate of 3.87%, resulting in a market volume of US$1.77m by 2029.
In terms of user penetration, it is expected to be 1.20% in 2024 and is projected to reach 1.33% by 2029.
The average revenue per user (ARPU) is expected to be US$19.65.
When compared globally, United States is anticipated to generate the highest revenue in the Digital Treatment & Care market, with an estimated revenue of US$29.91bn in 2024.
The Republic of the Congo is experiencing a surge in the adoption of digital treatment and care solutions, revolutionizing healthcare delivery in the country.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Republic of the Congo is experiencing a significant growth due to the increasing adoption of digital health solutions in the country.

Customer preferences: Customers in Republic of the Congo are showing a growing interest in digital treatment and care solutions such as medication checker apps, online pharmacies, and smart health devices. This shift in preferences can be attributed to the convenience, accessibility, and efficiency offered by these digital tools in managing healthcare needs.

Trends in the market: In Republic of the Congo, there is a noticeable trend towards the use of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices are gaining popularity among consumers for their ability to provide real-time health data and empower individuals to take control of their health. Additionally, the demand for contraception/fertility apps and social alarms is on the rise as more people seek personalized and preventive healthcare solutions.

Local special circumstances: Republic of the Congo faces challenges in its healthcare infrastructure, including limited access to quality healthcare services in remote areas. As a result, the adoption of digital treatment and care solutions presents an opportunity to bridge this gap and improve healthcare outcomes across the country. The government is also increasingly focusing on leveraging digital technologies to enhance healthcare delivery and address public health challenges.

Underlying macroeconomic factors: The growing middle-class population in Republic of the Congo, coupled with rising disposable incomes, is driving the demand for digital treatment and care solutions in the country. Additionally, advancements in technology and increasing internet penetration are making digital health tools more accessible to a larger segment of the population. These macroeconomic factors are fueling the growth of the Digital Treatment & Care market in Republic of the Congo.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.