Digital Treatment & Care - Panama

The Digital Treatment & Care market in Panama is projected to reach a revenue of US$26.94m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 13.89%, resulting in a projected market volume of US$51.62m by 2029.
The user penetration rate is estimated to be 13.20% in 2024 and is expected to increase to 16.65% by 2029.
The average revenue per user (ARPU) is projected to be US$45.07.
In global comparison, United States is anticipated to generate the most revenue, amounting to US$29.91bn in 2024.
Panama is experiencing a growing demand for digital treatment and care solutions to improve healthcare access and efficiency.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Panama is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Panamanian consumers are increasingly turning to digital solutions for their healthcare needs, seeking convenience, accessibility, and personalized care. The rising adoption of smartphones and internet connectivity has made digital treatment and care options more attractive to tech-savvy individuals looking to manage their health proactively.

Trends in the market: In Panama, there is a growing demand for contraception/fertility apps as more individuals seek reliable and convenient ways to track their reproductive health. Medication checker apps are also gaining popularity among the population, providing easy access to information about prescribed drugs and potential interactions. The online pharmacy sector is witnessing a surge in users, driven by the convenience of ordering medications online and having them delivered to their doorstep. Additionally, the adoption of smart health devices such as thermometers, blood glucose meters, and blood pressure monitors is on the rise as people become more health-conscious and proactive about monitoring their vital signs. Social alarms are also seeing increased uptake, especially among the elderly population and individuals with chronic conditions, providing them with a sense of security and immediate assistance when needed. In the Digital Therapeutics sub-market, Panama is witnessing a shift towards using software-based interventions to manage and treat various health conditions, offering a cost-effective and accessible alternative to traditional therapies.

Local special circumstances: Panama's unique geographical location as a bridge between North and South America has positioned it as a strategic hub for healthcare innovation and technology adoption in the region. The country's growing middle-class population and increasing healthcare expenditure are driving the demand for digital treatment and care solutions that offer quality services at competitive prices. Moreover, Panama's focus on expanding its healthcare infrastructure and improving access to medical services is creating opportunities for digital health providers to collaborate with local stakeholders and enhance the delivery of care.

Underlying macroeconomic factors: The favorable economic conditions in Panama, including stable GDP growth and government initiatives to promote digital innovation in healthcare, are supporting the expansion of the Digital Treatment & Care market. The country's commitment to digital transformation in the healthcare sector, coupled with regulatory support for telemedicine and e-health solutions, is creating a conducive environment for market players to invest in technology-driven healthcare services. Additionally, the increasing awareness about preventive healthcare and the benefits of early intervention are driving the adoption of digital treatment and care solutions among the Panamanian population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.