Digital Treatment & Care - Oman

Oman

The Digital Treatment & Care market in Oman is expected to reach a projected revenue of US$25.79m in 2024.
This represents a significant growth rate, with an annual CAGR (2024-2029) of 11.21%.
By 2029, the market volume is projected to reach US$43.87m.
In terms of user penetration, in Oman is expected to have a penetration rate of 17.57% in 2024, which is expected to increase to 21.12% by 2029.
This indicates a growing adoption of digital treatment and care services among the population.
The average revenue per user (ARPU) in Oman is projected to be US$31.14.
This metric provides an insight into the average amount of revenue generated per user in the market.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Treatment & Care market, with a projected revenue of US$29,910.00m in 2024.
This highlights the dominance of the US market in this sector.
Overall, the Digital Treatment & Care market in Oman is poised for growth, with increasing revenue, user penetration, and average revenue per user.
Oman is seeing a rise in the adoption of digital treatment and care solutions, revolutionizing the healthcare industry in the country.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Oman is experiencing significant growth and development in various segments such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Customer preferences: Customers in Oman are increasingly turning to digital solutions for their treatment and care needs due to the convenience, accessibility, and efficiency offered by these technologies. The rising awareness about health and wellness, coupled with the growing penetration of smartphones and internet connectivity, is driving the demand for digital treatment and care solutions in the country.

Trends in the market: In Oman, there is a noticeable trend towards the adoption of online pharmacy platforms, allowing consumers to order medications and healthcare products from the comfort of their homes. The use of smart thermometers, blood glucose meters, and blood pressure meters is also on the rise as individuals seek to monitor their health parameters proactively. Additionally, the popularity of contraception/fertility apps is increasing among tech-savvy users looking for personalized and discreet family planning solutions.

Local special circumstances: Oman's healthcare system is witnessing a shift towards digitalization, with the government investing in e-health initiatives to improve access to healthcare services across the country. The growing elderly population in Oman is also driving the demand for social alarms, enabling seniors to live independently while having access to immediate assistance in case of emergencies.

Underlying macroeconomic factors: The stable economic environment in Oman, supported by government initiatives to diversify the economy and promote technological innovation, is creating a conducive market landscape for digital treatment and care providers. The increasing healthcare expenditure in the country, along with a focus on preventive healthcare measures, is further fueling the growth of the digital health market in Oman.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.