Digital Treatment & Care - North Macedonia

North Macedonia

The Digital Treatment & Care market in North Macedonia is projected to reach a revenue of US$9.99m by 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.17%, resulting in a projected market volume of US$15.49m by 2029.
The user penetration is anticipated to be 10.14% in 2024 and is projected to increase to 12.59% by 2029.
The average revenue per user (ARPU) is expected to be US$47.27.
In comparison to other countries, United States is forecasted to generate the highest revenue of US$29,910.00m in 2024.
North Macedonia is experiencing a surge in telemedicine adoption, with digital treatment and care services becoming increasingly popular among its population.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in North Macedonia is experiencing significant growth and development.

Customer preferences: Consumers in North Macedonia are increasingly turning to digital solutions for their treatment and care needs. The convenience and accessibility offered by digital platforms such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms are driving adoption among the population. These digital tools provide users with the ability to monitor their health, access medications, and receive timely alerts and reminders, aligning with the growing trend of self-care and proactive health management.

Trends in the market: In North Macedonia, there is a noticeable shift towards the use of digital therapeutics and care solutions. Contraception/fertility apps are gaining popularity among women seeking non-invasive family planning methods, while medication checker apps are helping individuals verify drug information and prevent adverse reactions. Online pharmacies are streamlining the process of purchasing medications, especially for those with chronic conditions. Smart health devices like thermometers, blood glucose meters, and blood pressure monitors are empowering users to track their vital signs conveniently. Additionally, social alarms are providing a sense of security for elderly or vulnerable individuals living alone. These trends indicate a growing acceptance and adoption of digital treatment and care solutions in North Macedonia.

Local special circumstances: North Macedonia's healthcare system faces challenges such as limited access to healthcare services in rural areas and a shortage of medical professionals. The adoption of digital treatment and care solutions presents an opportunity to bridge these gaps by providing remote access to healthcare resources and enabling individuals to manage their health independently. The increasing penetration of smartphones and internet connectivity in the country further supports the uptake of digital health tools. Moreover, the government's efforts to promote e-health initiatives and telemedicine services are creating a conducive environment for the digital treatment and care market to thrive in North Macedonia.

Underlying macroeconomic factors: The growing awareness of the importance of preventive healthcare and the rising healthcare expenditure in North Macedonia are driving the demand for digital treatment and care solutions. The shift towards value-based care and personalized medicine is also influencing the adoption of digital therapeutics in the country. Additionally, the aging population and the prevalence of chronic diseases are creating a need for innovative healthcare technologies that can improve patient outcomes and reduce healthcare costs. These macroeconomic factors are contributing to the growth of the Digital Treatment & Care market in North Macedonia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.