Digital Treatment & Care - Myanmar

The Digital Treatment & Care market in Myanmar is projected to reach a revenue of US$82.13m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 10.64%, resulting in a projected market volume of US$136.10m by 2029.
The user penetration is estimated to be 6.19% in 2024 and is expected to increase to 7.05% by 2029.
The average revenue per user (ARPU) is projected to be US$24.12.
In comparison to other countries, United States is anticipated to generate the highest revenue of US$29.91bn in 2024.
Myanmar is experiencing a growing trend in digital treatment and care, with increased adoption of telemedicine and mobile health applications.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Myanmar is witnessing significant growth and development across various segments, including contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Customer preferences: Customers in Myanmar are increasingly turning to digital solutions for their healthcare needs due to the convenience and accessibility they offer. The younger population, in particular, is more tech-savvy and comfortable using digital platforms for managing their health. Additionally, the rising awareness about preventive healthcare measures is driving the demand for digital treatment and care solutions in the country.

Trends in the market: In Myanmar, there is a growing trend towards the adoption of contraception/fertility apps, as more individuals seek convenient and discreet ways to track their reproductive health. Medication checker apps are also gaining popularity among consumers who want to ensure the safety and effectiveness of their prescribed medications. The online pharmacy sector is experiencing rapid growth, driven by the need for easy access to medicines, especially in remote areas. Moreover, the demand for smart health devices such as thermometers, blood glucose meters, and blood pressure monitors is on the rise as people become more proactive about monitoring their health parameters. Social alarms, which provide emergency assistance at the touch of a button, are also seeing increased acceptance among the elderly population in Myanmar.

Local special circumstances: Myanmar's healthcare system faces challenges such as limited access to quality healthcare services, especially in rural areas, and a shortage of healthcare professionals. As a result, digital treatment and care solutions play a crucial role in bridging the gap and improving healthcare access for the population. The government's efforts to promote digital health initiatives and increase internet penetration in the country are further boosting the adoption of digital treatment and care services.

Underlying macroeconomic factors: The growing economy and increasing disposable income levels in Myanmar are driving the demand for healthcare services, including digital treatment and care options. The shift towards digitalization across various sectors in the country is creating opportunities for digital health providers to expand their offerings and reach a larger customer base. Additionally, the changing lifestyle patterns and rising incidence of chronic diseases are prompting individuals to seek convenient and effective ways to manage their health, leading to the growth of the digital treatment & care market in Myanmar.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.