Digital Treatment & Care - Moldova

Moldova

The Digital Treatment & Care market in Moldova is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$15.14m in 2024.
Furthermore, it is anticipated that the market will experience an annual growth rate of 8.83% between 2024 and 2029, resulting in a projected market volume of US$23.11m by 2029.
In terms of user penetration, it is predicted that 13.85% of the population will be utilizing digital treatment and care services in 2024.
This figure is expected to increase to 18.24% by 2029.
The average revenue per user (ARPU) is projected to amount to US$32.81.
When compared globally, it is noteworthy that United States will generate the highest revenue in the Digital Treatment & Care market, with an estimated revenue of US$29,910.00m in 2024.
Moldova is embracing digital treatment and care in the healthcare sector, leveraging technology to improve patient outcomes and access to healthcare services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Moldova is witnessing significant growth, driven by increasing adoption of digital health solutions and rising awareness about the benefits of remote healthcare services.

Customer preferences: Consumers in Moldova are showing a growing preference for digital treatment and care solutions due to their convenience, accessibility, and cost-effectiveness. The younger population, in particular, is more inclined towards using digital platforms for managing their health, including contraception/fertility apps, medication checker apps, and online pharmacies. The ease of use and ability to access healthcare services from the comfort of their homes are key factors driving this trend.

Trends in the market: In Moldova, there is a notable trend towards the use of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices offer real-time monitoring of health parameters, allowing users to track their health status more effectively. Additionally, the demand for social alarms, which provide assistance in case of emergencies, is on the rise among the elderly population in Moldova. The increasing adoption of these digital therapeutics is reshaping the healthcare landscape in the country, making healthcare more personalized and efficient.

Local special circumstances: Moldova has a rapidly aging population, which is driving the demand for digital treatment and care solutions that cater to the healthcare needs of the elderly. Social alarms, in particular, are gaining popularity among the elderly population and their caregivers as they provide a sense of security and safety. Moreover, the limited healthcare infrastructure in certain regions of Moldova is prompting the adoption of online pharmacies and telemedicine services to bridge the gap in healthcare access.

Underlying macroeconomic factors: The growing penetration of smartphones and internet connectivity in Moldova is facilitating the adoption of digital treatment and care solutions across the country. Additionally, the government's initiatives to promote digital health technologies and improve healthcare services are creating a favorable environment for the growth of the market. The increasing healthcare expenditure and focus on preventive healthcare measures are further driving the demand for digital therapeutics in Moldova.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.