Digital Treatment & Care - Malaysia

The Digital Treatment & Care market in Malaysia is projected to reach US$230.20m in revenue by 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 11.96%, resulting in a projected market volume of US$404.90m by 2029.
The user penetration is expected to be 16.76% in 2024 and is anticipated to reach 20.57% by 2029.
The average revenue per user (ARPU) is expected to be US$39.60.
In comparison to other countries, United States is projected to generate the most revenue in the Digital Treatment & Care market, with US$29.91bn in 2024.
Malaysia is experiencing a surge in telemedicine adoption, with an increasing number of digital treatment and care platforms being utilized by healthcare providers and patients.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Malaysia is experiencing significant growth and development, with various sub-markets showing promising trends and advancements.

Customer preferences: Customers in Malaysia are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and efficiency in managing their health. The rising adoption of smartphones and internet connectivity has fueled the demand for digital health tools, such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices.

Trends in the market: In Malaysia, there is a growing trend towards the use of contraception/fertility apps, as more individuals seek personalized and convenient ways to track their reproductive health. Medication checker apps are also gaining popularity among consumers who are looking to manage their medications effectively and avoid potential drug interactions. The online pharmacy sector is witnessing rapid growth, driven by the convenience of purchasing medications online and having them delivered to their doorstep. Additionally, the demand for smart health devices like smart thermometers, smart blood glucose meters, and smart blood pressure meters is on the rise as Malaysians become more health-conscious and proactive in monitoring their vital signs.

Local special circumstances: One of the key special circumstances in Malaysia is the increasing focus on healthcare accessibility and affordability. The digital treatment and care market is addressing these challenges by providing cost-effective and convenient solutions for consumers. Moreover, the multicultural and multilingual population in Malaysia presents opportunities for digital health providers to offer diverse and tailored services to cater to different ethnic groups and languages.

Underlying macroeconomic factors: The Malaysian government's initiatives to promote digital healthcare and innovation are driving the growth of the digital treatment and care market in the country. The rising healthcare expenditure, coupled with the growing burden of chronic diseases, is prompting the adoption of digital health solutions to improve healthcare outcomes and reduce healthcare costs. Additionally, the increasing smartphone penetration and internet usage in Malaysia are creating a conducive environment for the expansion of the digital treatment and care market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.