Digital Treatment & Care - Laos

Laos

The Digital Treatment & Care market in Laos is projected to experience significant growth in the coming years.
By 2024, the revenue is expected to reach US$15.03m.
This growth is expected to continue at an annual rate of 12.30% between 2024 and 2029, resulting in a projected market volume of US$26.84m by 2029.
In terms of user penetration, it is estimated to be 8.92% in 2024 and is expected to increase to 10.80% by 2029.
This indicates a growing adoption of digital treatment and care services among the population of Laos.
The average revenue per user (ARPU) is projected to amount to US$21.79, reflecting the revenue generated from each user in the market.
When compared globally, United States is expected to generate the highest revenue in the Digital Treatment & Care market, reaching US$29,910.00m in 2024.
This highlights the dominance of the United States in this market.
Laos is embracing digital treatment and care, leveraging technology to improve access and quality of healthcare services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Laos is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Laotian consumers are increasingly turning to digital solutions for their healthcare needs, seeking convenience, accessibility, and personalized care. The rising adoption of smartphones and internet connectivity has made digital treatment and care options more appealing to the tech-savvy population in Laos.

Trends in the market: In Laos, there is a growing demand for contraception/fertility apps as more individuals seek to take control of their reproductive health. The ease of access to information and tracking features offered by these apps aligns with the preferences of the younger demographic in the country. Additionally, the use of smart thermometers and smart blood pressure meters is on the rise as Laotians become more proactive in monitoring their health parameters from the comfort of their homes.

Local special circumstances: Laos, being a country with vast rural areas and limited access to traditional healthcare facilities, presents a unique opportunity for the growth of online pharmacies and telemedicine services. These digital platforms bridge the gap between healthcare providers and remote populations, offering essential medications and consultations at the fingertips of individuals who would otherwise face challenges in accessing such services.

Underlying macroeconomic factors: The improving economic conditions in Laos have contributed to the expansion of the digital treatment and care market. As disposable incomes rise and the middle-class population grows, there is a greater willingness to spend on healthcare products and services, including digital therapeutics. Additionally, government initiatives to promote digital healthcare solutions and improve overall healthcare infrastructure further support the development of the market in Laos.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.