Digital Treatment & Care - Kazakhstan

The Digital Treatment & Care market in Kazakhstan is anticipated to witness significant growth in the coming years.
According to projections, the revenue in this market is expected to reach US$36.75m by 2024.
Furthermore, a steady annual growth rate (CAGR 2024-2029) of 9.98% is anticipated, resulting in a projected market volume of US$59.13m by 2029.
In terms of user penetration, it is estimated to be 11.13% in 2024 and is expected to increase to 13.77% by 2029.
This highlights the increasing adoption of digital treatment and care solutions among the population of Kazakhstan.
The average revenue per user (ARPU) in the country is projected to amount to US$16.65.
This indicates the average amount of revenue generated from each user in the market.
When compared globally, United States is expected to generate the highest revenue in the Digital Treatment & Care market, reaching US$29.91bn in 2024.
This demonstrates the dominant position of the United States in this market.
Kazakhstan's digital health market is witnessing a surge in the adoption of telemedicine platforms for remote consultations and treatment.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Kazakhstan is experiencing significant growth and development, driven by various factors influencing the healthcare landscape in the country.

Customer preferences: In Kazakhstan, there is a growing preference among consumers for digital solutions in healthcare, including the use of contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices. This shift in preferences is largely driven by the convenience, accessibility, and efficiency offered by digital health tools.

Trends in the market: One notable trend in the Digital Treatment & Care market in Kazakhstan is the increasing adoption of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices allow users to monitor their health parameters easily and accurately, providing valuable data for both individuals and healthcare providers. Additionally, there is a rising trend in the use of social alarms, especially among the elderly population, for emergency assistance and peace of mind.

Local special circumstances: Kazakhstan's healthcare system is undergoing digital transformation, with the government investing in eHealth initiatives to improve access to healthcare services and enhance patient outcomes. This focus on digital health infrastructure is creating a conducive environment for the growth of the Digital Treatment & Care market in the country. Moreover, the increasing internet penetration and smartphone usage in Kazakhstan are driving the adoption of digital health solutions among the population.

Underlying macroeconomic factors: The economic development and increasing disposable income in Kazakhstan are enabling more individuals to invest in their health and wellness, leading to a greater demand for digital treatment and care solutions. Furthermore, the government's initiatives to promote digitalization across various sectors, including healthcare, are creating opportunities for digital health companies to expand their presence in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.