Digital Treatment & Care - Georgia

The Digital Treatment & Care market in Georgia is expected to see significant revenue growth in the coming years.
By 2024, the projected revenue is estimated to reach US$19.81m.
This growth is projected to continue, with an annual growth rate (CAGR 2024-2029) of 8.18%, resulting in a projected market volume of US$29.36m by 2029.
In terms of user penetration, it is predicted to be 12.32% in 2024 and is expected to increase to 14.97% by 2029.
This indicates a growing adoption of digital treatment and care services among the population in Georgia.
The average revenue per user (ARPU) is expected to amount to US$43.26, reflecting the value placed on these digital services by users.
When compared on a global scale, United States is projected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, the revenue United States is estimated to be US$29.91bn, highlighting the significant market size and potential in this country.
Overall, the Digital Treatment & Care market in Georgia shows promising growth potential, with increasing revenue, user penetration, and a strong focus on delivering valuable digital services to the population.
In Georgia, the digital treatment and care market is rapidly growing, with innovative technologies revolutionizing healthcare delivery and improving patient outcomes.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Georgia is experiencing significant growth and development, driven by various factors influencing the demand for digital health solutions in the country.

Customer preferences: Customers in Georgia are increasingly turning to digital treatment and care options due to the convenience, accessibility, and efficiency they offer. The rising awareness about healthcare and the importance of monitoring health parameters is driving individuals to seek digital solutions for their treatment and care needs.

Trends in the market: In Georgia, there is a noticeable trend towards the adoption of smart healthcare devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices provide users with real-time health data, enabling them to monitor their health conditions more effectively. Additionally, the growing popularity of contraception/fertility apps and medication checker apps reflects the increasing interest in digital tools for managing healthcare needs.

Local special circumstances: One of the key special circumstances in Georgia that is influencing the Digital Treatment & Care market is the improving healthcare infrastructure and the government's focus on promoting digital health solutions. The country is investing in telemedicine services and digital health initiatives to enhance healthcare accessibility and quality, creating a conducive environment for the growth of the digital treatment and care market.

Underlying macroeconomic factors: The economic development and increasing disposable income in Georgia are contributing to the growth of the Digital Treatment & Care market. As individuals have more purchasing power, they are willing to invest in digital health solutions to monitor and manage their health effectively. Moreover, the growing tech-savvy population in the country is driving the adoption of digital treatment and care tools, further fueling market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.