Digital Treatment & Care - Fiji

Fiji

The Digital Treatment & Care market in Fiji is expected to witness significant growth, with projected revenue reaching US$2.18m in 2024.
This revenue is anticipated to display a steady annual growth rate (CAGR 2024-2029) of 6.59%, leading to a projected market volume of US$3.00m by 2029.
In terms of user penetration, it is estimated to be 10.25% in 2024, and this figure is expected to rise to 12.60% by 2029.
Moreover, the average revenue per user (ARPU) is projected to amount to US$22.55.
When compared globally, United States is poised to generate the highest revenue in this market, with an estimated revenue of US$29,910.00m in 2024.
In Fiji, the digital treatment and care market is experiencing a surge in telemedicine adoption, allowing remote access to healthcare services for rural communities.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

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Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Fiji is experiencing significant growth and development, driven by various factors contributing to the increasing demand for digital healthcare solutions in the country.

Customer preferences: In Fiji, there is a growing preference among consumers for convenient and accessible healthcare services, which has led to the rising popularity of digital treatment and care solutions. Customers are increasingly looking for ways to manage their health more efficiently, leading to a surge in the adoption of digital tools such as contraception/fertility apps, medication checker apps, and online pharmacies.

Trends in the market: One notable trend in the Digital Treatment & Care market in Fiji is the increasing use of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices provide users with real-time health data and enable them to monitor their health conditions more effectively, contributing to the overall trend of proactive healthcare management in the country.

Local special circumstances: Fiji's geographical landscape, characterized by remote islands and scattered populations, presents unique challenges in accessing traditional healthcare services. As a result, digital treatment and care solutions offer a promising alternative by bridging the gap and providing healthcare services to underserved communities. The convenience and accessibility of digital healthcare solutions make them particularly appealing in such circumstances.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Fiji is a key macroeconomic factor driving the growth of the Digital Treatment & Care market in the country. As more Fijians gain access to digital technologies, the demand for digital healthcare solutions is expected to rise further. Additionally, government initiatives to promote digital health services and improve healthcare infrastructure are also contributing to the market expansion in Fiji.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.