Digital Treatment & Care - Eastern Africa

Eastern Africa

In the year 2025, the Digital Treatment & Care market in Eastern Africa is projected to reach a revenue of US$485.70m.
This market is expected to exhibit a compound annual growth rate (CAGR 2025-2029) of 6.90%, leading to a projected market volume of US$634.20m by the year 2029.
The user penetration rate is estimated to be 4.62% in 2025 and is anticipated to rise to 5.51% by 2029.
The average revenue per user (ARPU) is expected to be US$22.34.
When comparing this market to the global landscape, it is noteworthy that United States is expected to generate the highest revenue, amounting to US$34,910.00m in the year 2025.
Eastern Africa is experiencing a surge in digital treatment and care platforms, revolutionizing healthcare access and improving patient outcomes in the region.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Eastern Africa is witnessing significant growth and development, driven by various factors shaping consumer preferences and market trends in the region.

Customer preferences: Customers in Eastern Africa are increasingly turning to digital treatment and care solutions due to the convenience and accessibility they offer. The rise of smartphone usage and internet penetration in the region has made it easier for individuals to access healthcare services remotely. Additionally, the younger population in Eastern Africa is more tech-savvy and inclined towards using digital tools for managing their health.

Trends in the market: In Eastern Africa, there is a growing trend towards the adoption of contraception/fertility apps and online pharmacies. Contraception/fertility apps are becoming popular among women looking for convenient and discreet ways to track their menstrual cycles and fertility. Online pharmacies are also gaining traction as they provide a convenient way to purchase medications and healthcare products without the need to visit a physical store.

Local special circumstances: One of the key special circumstances influencing the Digital Treatment & Care market in Eastern Africa is the lack of access to traditional healthcare services in remote or underserved areas. Digital solutions such as telemedicine platforms and medication checker apps are bridging this gap by providing virtual consultations and medication information to individuals in these regions. Additionally, the increasing prevalence of chronic diseases in Eastern Africa is driving the demand for smart health monitoring devices such as smart thermometers, blood glucose meters, and blood pressure monitors.

Underlying macroeconomic factors: The improving economic conditions in Eastern Africa are contributing to the growth of the Digital Treatment & Care market. As disposable incomes rise in the region, more individuals are willing to spend on healthcare services and products, including digital solutions. Government initiatives aimed at promoting digital health technologies and increasing healthcare access are also supporting the expansion of the market in Eastern Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.