Digital Care Management - Oman | Statista Market Forecast

The Digital Care Management market in Oman is expected to reach a revenue of US$17.30m in 2024.
The market is projected to experience a steady annual growth rate (CAGR 2024-2029) of 13.64%, resulting in a market volume of US$32.78m by 2029.
The user penetration rate is expected to be 15.49% in 2024 and is projected to increase to 18.97% by 2029.
The average revenue per user (ARPU) is estimated to be US$23.69.
In a global comparison, United States is anticipated to generate the highest revenue, amounting to US$24.69bn in 2024.
Oman has seen a growing trend in the adoption of digital care management solutions, allowing for more efficient healthcare delivery and improved patient outcomes.

Definition:

Digital care management encompasses a range of applications that enable users to monitor, analyze, and improve their physical health. These applications include online pharmacy platforms, medication checker apps, and contraception and fertility apps. Online pharmacy platforms allow users to conveniently access and order prescription medications and healthcare products online. Medication checker apps serve as guides for safe dosage intake, provide information on potential drug interactions, and facilitate the maintenance of personal medication records. Contraception and fertility apps offer guidance on family planning, contraceptive methods, fertility tracking, and reproductive health awareness, providing users with information as well as monitoring capabilities.

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Structure:

The Digital Care Management market is divided into three categories: online pharmacies, medication checker apps, and contraception and fertility apps.

Additional Information:

The Digital Care Management market data comprises revenue, average revenue per user, users, and user penetration rates. The user base of digital care management apps includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included.

Contraception and fertility apps
Medication checker apps
Online pharmacies

Health tracking devices
Fitness apps
Nutrition apps
Meditation apps
Mindfulness apps

The Digital Care Management market in Oman has been experiencing significant growth and development in recent years.

Customer preferences: Omani consumers are increasingly turning to online pharmacy services for convenience and accessibility to medications. With the rise of digitalization and the growing use of smartphones, more individuals are opting for medication checker apps to ensure the safety and authenticity of their prescribed medications. Moreover, there is a noticeable trend towards the use of contraception and fertility apps as a means of family planning and reproductive health management.

Trends in the market: In Oman, the Digital Care Management market is witnessing a surge in demand for online pharmacy services due to the convenience of ordering medications from the comfort of one's home. Medication checker apps are also gaining popularity among consumers who are becoming more conscious about the quality and effectiveness of their prescribed medications. Additionally, contraception and fertility apps are being increasingly used by individuals and couples as a tool for tracking ovulation cycles, monitoring fertility windows, and managing contraception methods.

Local special circumstances: Oman's healthcare system is undergoing digital transformation, with the government investing in e-health initiatives to improve access to healthcare services for its citizens. This push towards digitalization has created a conducive environment for the growth of the Digital Care Management market in the country. Furthermore, the culturally conservative nature of Omani society has led to a preference for discreet and convenient healthcare solutions, making online pharmacy services and digital health apps particularly appealing to the population.

Underlying macroeconomic factors: The growing internet penetration and smartphone adoption rates in Oman are key drivers of the expansion of the Digital Care Management market in the country. As more individuals gain access to the internet and mobile technology, the demand for digital healthcare solutions is expected to continue rising. Additionally, the government's focus on enhancing the healthcare infrastructure and promoting technological innovation in the sector is further fueling the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.