Digital Treatment & Care - Costa Rica

Costa Rica is projected to experience significant growth in the Digital Treatment & Care market.
According to forecasts, the revenue in this market is expected to reach US$39.42m by 2024.
This indicates a strong annual growth rate (CAGR 2024-2029) of 11.56%.
As a result, the market volume is projected to increase to US$68.12m by 2029.
In terms of user penetration, in Costa Rica is expected to have a rate of 12.23% in 2024, which is predicted to rise to 15.02% by 2029.
This suggests a growing adoption and usage of digital treatment and care solutions by the population.
Furthermore, the average revenue per user (ARPU) is estimated to be US$61.46.
This metric reflects the average amount of revenue generated per user in the market.
When comparing in Costa Rica to other countries on a global scale, it is worth noting that United States is projected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, United States is forecasted to generate a revenue of US$29.91bn.
This showcases the dominance of the United States in this market.
Costa Rica is experiencing a growing demand for digital treatment and care solutions, as the country strives to improve healthcare access and quality through technology.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Costa Rica is experiencing significant growth and development, with various sub-markets showing promising trends and opportunities.

Customer preferences: Costa Rican consumers are increasingly turning to digital solutions for their healthcare needs, seeking convenience, accessibility, and personalized care. The demand for digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms is on the rise as people look for ways to manage their health more effectively.

Trends in the market: In Costa Rica, there is a growing trend towards the adoption of digital therapeutics and care solutions, driven by factors such as the increasing penetration of smartphones and the internet, rising healthcare costs, and the need for remote monitoring and management of health conditions. Contraception/fertility apps are gaining popularity among young adults, medication checker apps are being used to ensure safe medication usage, and online pharmacies are providing a convenient way to purchase medicines. Smart health devices like thermometers, blood glucose meters, and blood pressure monitors are helping individuals track their health metrics more easily, while social alarms are enhancing safety and security for the elderly population.

Local special circumstances: Costa Rica's healthcare system is known for its universal coverage and high-quality care, but it also faces challenges such as long wait times and limited access to healthcare services in rural areas. The adoption of digital treatment and care solutions is helping to bridge some of these gaps by providing remote consultations, medication delivery services, and real-time health monitoring options. Additionally, the country's tech-savvy population and government initiatives to promote digital health solutions are further driving the growth of the market.

Underlying macroeconomic factors: Costa Rica has a stable economy with a growing middle class and increasing disposable income levels, which are contributing to the demand for healthcare services and digital solutions. The government's focus on improving healthcare infrastructure and promoting innovation in the sector is creating a favorable environment for the expansion of the Digital Treatment & Care market. Moreover, the country's aging population and the prevalence of chronic diseases are driving the need for digital tools that can help individuals manage their health more effectively, leading to further growth opportunities in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.