Digital Treatment & Care - Burkina Faso

Burkina Faso

The Digital Treatment & Care market in Burkina Faso is expected to generate a revenue of US$8.38m in 2024.
This market is projected to experience an annual growth rate of 7.45% from 2024 to 2029, resulting in a market volume of US$12.00m by 2029.
In terms of user penetration, it is estimated to be 2.29% in 2024 and is expected to increase to 2.86% by 2029.
The average revenue per user (ARPU) is projected to be US$15.34.
When comparing the global market, United States is anticipated to generate the highest revenue, amounting to US$29,910.00m in 2024.
In Burkina Faso, the demand for digital treatment and care in the digital health market is rapidly increasing, with a focus on improving access to healthcare services in rural areas.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

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Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Burkina Faso is witnessing significant growth and development in various segments, including contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms.

Customer preferences: Burkina Faso's population is increasingly turning to digital solutions for healthcare needs due to the convenience, accessibility, and affordability they offer. The younger population, in particular, is more inclined towards using digital treatment and care tools for managing their health.

Trends in the market: In Burkina Faso, there is a growing trend towards the adoption of contraception/fertility apps as more women seek to take control of their reproductive health. These apps provide valuable information and tools for family planning. The use of smart thermometers and smart blood pressure meters is also on the rise as people become more proactive about monitoring their health conditions remotely.

Local special circumstances: Burkina Faso's healthcare infrastructure faces challenges such as limited access to healthcare facilities in remote areas and a shortage of healthcare professionals. As a result, digital treatment and care solutions offer a promising alternative to traditional healthcare services by bridging the gap and reaching underserved populations.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Burkina Faso is driving the growth of the digital treatment and care market. Additionally, the government's efforts to promote digital health initiatives and improve healthcare access for all are creating a conducive environment for the expansion of digital healthcare solutions in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.