Digital Treatment & Care - Belarus

Belarus

The Digital Treatment & Care market in Belarus is expected to generate a projected revenue of US$35.88m in 2024.
This is projected to grow at an annual growth rate (CAGR 2024-2029) of 8.78%, resulting in a market volume of US$54.66m by 2029.
The user penetration rate is expected to be 10.18% in 2024 and is projected to reach 11.87% by 2029.
The average revenue per user (ARPU) is estimated to be US$37.28.
In comparison to other countries, United States is projected to generate the highest revenue, amounting to US$29,910.00m in 2024.
Belarus is experiencing a rise in demand for digital treatment and care solutions, driven by its growing tech sector and focus on improving healthcare outcomes.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Belarus is witnessing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Belarusian consumers are increasingly turning to digital solutions for treatment and care, seeking convenience, efficiency, and personalized healthcare experiences. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms is on the rise. Customers value the ease of access to healthcare services, real-time monitoring capabilities, and the ability to take control of their health from the comfort of their homes.

Trends in the market: In Belarus, there is a growing trend towards the adoption of digital therapeutics and health tech solutions. Contraception/fertility apps are gaining popularity among women looking for natural family planning methods or assistance in conceiving. Medication checker apps are being embraced by individuals seeking accurate information about their prescriptions and potential drug interactions. Online pharmacies are becoming a preferred choice for purchasing medications conveniently and discreetly. The use of smart health devices like thermometers, blood glucose meters, and blood pressure monitors is becoming more common as people become more health-conscious and proactive about monitoring their vital signs. Social alarms are also seeing increased acceptance among the elderly population and individuals with chronic conditions who require immediate assistance in case of emergencies.

Local special circumstances: Belarus has a well-established healthcare system with a focus on preventive care and early intervention. The government's initiatives to promote digital healthcare solutions and telemedicine services are driving the adoption of digital treatment and care technologies in the country. Additionally, the increasing internet penetration and smartphone usage among the Belarusian population are facilitating the uptake of digital health tools and services. The cultural shift towards prioritizing health and wellness is also influencing consumer behavior towards seeking digital treatment and care options.

Underlying macroeconomic factors: The economic stability and growth in Belarus are supporting investments in the healthcare sector, including digital treatment and care technologies. The government's efforts to modernize the healthcare infrastructure and improve access to healthcare services are creating a conducive environment for the development of the digital health market. The regulatory framework in Belarus is also evolving to accommodate and regulate digital health solutions, ensuring quality standards and data security for consumers. Overall, the combination of favorable macroeconomic conditions, government support, and changing consumer preferences is driving the growth of the Digital Treatment & Care market in Belarus.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.