Digital Treatment & Care - Austria

Austria

The Digital Treatment & Care market in Austria is projected to see a significant increase in revenue, reaching US$345.40m in 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2029) of 9.53%, resulting in a projected market volume of US$544.60m by 2029.
In terms of user penetration, it is estimated that 25.11% of the population will be utilizing digital treatment and care services in 2024.
This number is expected to increase to 29.60% by 2029.
The average revenue per user (ARPU) for digital treatment and care services in Austria is projected to amount to US$153.20.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Treatment & Care market, reaching US$29,910.00m in 2024.
Austria's digital treatment and care market is witnessing a surge in telemedicine adoption, revolutionizing healthcare accessibility and improving patient outcomes.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Austria is experiencing significant growth and development, driven by various factors influencing the healthcare industry in the country.

Customer preferences: Customers in Austria are increasingly turning to digital solutions for treatment and care, seeking convenience, efficiency, and personalized healthcare services. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart healthcare devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms is on the rise. These digital tools provide users with easy access to healthcare information, monitoring capabilities, and quick assistance in case of emergencies.

Trends in the market: In Austria, there is a growing trend towards the adoption of digital therapeutics as a complement to traditional medical treatments. Patients are looking for more holistic approaches to healthcare that incorporate digital solutions for better management of chronic conditions and overall well-being. The use of smart devices for monitoring vital signs and tracking health metrics is becoming increasingly popular among tech-savvy consumers in Austria. Additionally, the availability of online pharmacies is reshaping the way people access medications, making it more convenient to order and receive prescriptions.

Local special circumstances: Austria's healthcare system is known for its high quality and efficiency, which creates a conducive environment for the adoption of digital treatment and care solutions. The country has a well-established infrastructure that supports the integration of technology into healthcare services. Moreover, the tech-savvy population in Austria is open to embracing digital innovations in the healthcare sector, driving the demand for digital treatment and care solutions.

Underlying macroeconomic factors: The growing digitalization of the healthcare sector in Austria is also influenced by macroeconomic factors such as increasing healthcare expenditure, advancements in technology, and changing demographics. As the population ages and chronic diseases become more prevalent, there is a greater need for innovative healthcare solutions that can improve patient outcomes and reduce healthcare costs. The government's focus on promoting digital health initiatives and investing in healthcare IT infrastructure further supports the expansion of the Digital Treatment & Care market in Austria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.