Digital Fitness & Well-Being - Qatar

The Digital Fitness & Well-Being market in Qatar is projected to reach a revenue of US$62.53m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.47%, resulting in a projected market volume of US$89.63m by 2029.
The user penetration is expected to be 42.81% in 2024 and is projected to increase to 59.13% by 2029.
The average revenue per user (ARPU) is expected to amount to US$53.37.
In global comparison, United States is expected to generate the highest revenue in the Digital Fitness & Well-Being market with US$14.82bn in 2024.
Qatar's digital fitness and well-being market is booming, with an increasing number of tech-savvy consumers seeking convenient and personalized health solutions.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Qatar is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics in the country.

Customer preferences: Customers in Qatar are increasingly embracing digital fitness and well-being solutions due to the convenience and flexibility they offer. With busy lifestyles and a growing awareness of the importance of health and wellness, individuals are turning to online platforms for fitness classes, wellness programs, and virtual consultations with healthcare professionals. The demand for personalized and accessible digital health services is on the rise as consumers seek convenient ways to manage their well-being.

Trends in the market: In Qatar, the Digital Fitness & Well-Being market is witnessing a trend towards integrating technology into traditional healthcare services. Online doctor consultations and digital treatment options are becoming more popular among Qatari residents, especially in light of the COVID-19 pandemic which has accelerated the adoption of telemedicine. The market is also seeing a surge in the development of health and wellness apps tailored to the specific needs and preferences of the local population, offering services such as virtual workouts, mental health support, and nutrition guidance.

Local special circumstances: Qatar's growing emphasis on digital transformation and innovation in the healthcare sector is driving the expansion of the Digital Fitness & Well-Being market in the country. The government's initiatives to promote e-health services and invest in digital infrastructure are creating a conducive environment for the adoption of digital health solutions among consumers. Additionally, the high smartphone penetration rate in Qatar and the tech-savvy nature of the population are further fueling the demand for digital fitness and well-being offerings.

Underlying macroeconomic factors: The robust economic growth and high per capita income in Qatar are supporting the development of the Digital Fitness & Well-Being market in the country. As disposable incomes rise and consumer spending on health and wellness increases, there is a growing willingness to invest in digital solutions that cater to individual health needs. Moreover, the government's focus on promoting a healthy lifestyle and preventive healthcare is driving awareness and interest in digital fitness and well-being services among the population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.