Digital Fitness & Well-Being - Oman

The Digital Fitness & Well-Being market in Oman is projected to witness a significant growth in revenue, reaching US$47.60m by 2024.
This market is expected to exhibit a promising compound annual growth rate (CAGR) of 7.34% from 2024 to 2029, resulting in a projected market volume of US$67.84m by the end of the forecast period.
In terms of user penetration, it is estimated to be 34.17% in 2024 and is anticipated to increase to 43.92% by 2029.
The average revenue per user (ARPU) is projected to amount to US$29.55.
When compared globally, United States is expected to generate the highest revenue in the Digital Fitness & Well-Being market, reaching a staggering US$14.82bn in 2024.
In Oman, the digital fitness and well-being market is experiencing a surge in demand due to the country's growing focus on promoting a healthy lifestyle through technological advancements.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Oman is experiencing a significant growth trajectory driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Omani consumers are increasingly prioritizing their health and well-being, leading to a surge in demand for digital fitness and well-being solutions. With busy lifestyles and a growing awareness of the importance of staying healthy, individuals are turning to online platforms for convenient access to fitness classes, wellness programs, and virtual doctor consultations.

Trends in the market: One prominent trend in the Omani market is the rising popularity of digital fitness and well-being apps that offer personalized workout plans, nutritional guidance, and mental health support. These platforms cater to the evolving needs of consumers who seek flexibility and customization in their wellness routines. Moreover, the demand for online doctor consultations is on the rise, driven by factors such as convenience, cost-effectiveness, and the need for remote healthcare services.

Local special circumstances: In Oman, the Digital Fitness & Well-Being market is influenced by the country's efforts to promote a healthier lifestyle among its population. Initiatives by the government and private sector to encourage physical activity and wellness have contributed to the growing adoption of digital health solutions. Additionally, the cultural emphasis on holistic well-being and preventive healthcare practices further propels the market forward.

Underlying macroeconomic factors: The economic stability and increasing digitalization in Oman play a crucial role in shaping the Digital Fitness & Well-Being market. As disposable incomes rise and technology becomes more accessible, consumers are more inclined to invest in digital solutions for their health needs. Furthermore, the ongoing COVID-19 pandemic has accelerated the shift towards online platforms for fitness, healthcare, and overall well-being, driving further growth in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.