Digital Fitness & Well-Being - India

The Digital Fitness & Well-Being market in India is projected to reach a revenue of US$3.50bn in 2024.
It is expected to experience a steady annual growth rate (CAGR 2024-2029) of 13.86%, resulting in a projected market volume of US$6.70bn by 2029.
User penetration is estimated to be 14.57% in 2024 and is expected to increase to 19.44% by 2029.
The average revenue per user (ARPU) is predicted to be US$16.67.
In comparison to other countries, United States is expected to generate the highest revenue, amounting to US$14.82bn in 2024.
India's digital fitness and well-being market is booming, with a surge in demand for virtual fitness classes and meditation apps.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in India is experiencing significant growth and evolution in response to changing consumer needs and technological advancements.

Customer preferences: Consumers in India are increasingly turning to digital fitness and well-being solutions due to the convenience and accessibility they offer. With hectic lifestyles and limited time for traditional gym visits, online platforms providing virtual workout classes and personalized fitness plans are gaining popularity. Additionally, the younger population in India, which is more tech-savvy, is driving the demand for digital health services such as online doctor consultations and digital treatment options.

Trends in the market: One of the notable trends in the Digital Fitness & Well-Being market in India is the rise of home fitness solutions. With the COVID-19 pandemic highlighting the importance of health and wellness, many Indians are opting for digital fitness apps and online wellness programs to stay active and healthy from the comfort of their homes. Moreover, there is a growing interest in holistic well-being, leading to an increase in demand for digital platforms offering mental health support, meditation guidance, and nutritional advice.

Local special circumstances: In India, the Digital Fitness & Well-Being market is also influenced by cultural factors and traditional practices. Yoga and Ayurveda, which are integral parts of Indian wellness routines, are being integrated into digital platforms to cater to local preferences. This blending of ancient wellness practices with modern technology is creating unique offerings that resonate with the Indian audience. Additionally, the government's push towards digitalization and telemedicine services is further propelling the growth of the market.

Underlying macroeconomic factors: The Digital Fitness & Well-Being market in India is benefiting from the increasing internet penetration and smartphone adoption across the country. As more people gain access to digital devices and high-speed internet connectivity, the market for online health and wellness services continues to expand. Furthermore, the rising disposable incomes and growing health consciousness among Indians are driving the demand for digital solutions that promote fitness, well-being, and overall healthcare accessibility.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.