Digital Fitness & Well-Being - Brunei Darussalam

The Digital Fitness & Well-Being market in Brunei Darussalam is projected to generate a revenue of US$4.33m in 2024.
This market is expected to experience a steady annual growth rate (CAGR 2024-2029) of 6.21%, resulting in a projected market volume of US$5.84m by 2029.
The user penetration rate is estimated to be 23.78% in 2024 and is expected to increase to 30.35% by 2029.
The average revenue per user (ARPU) is projected to be US$39.89.
In comparison to other countries, United States is expected to generate the highest revenue in this market, amounting to US$14.82bn in 2024.
Brunei Darussalam is embracing digital fitness and well-being solutions, with a growing demand for virtual fitness classes and health tracking apps.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Brunei Darussalam is witnessing significant growth and development, driven by various factors shaping consumer behavior and market dynamics.

Customer preferences: Consumers in Brunei Darussalam are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions. The convenience and accessibility offered by online platforms for doctor consultations and digital treatment options are particularly appealing to tech-savvy individuals seeking efficient healthcare services.

Trends in the market: In Brunei Darussalam, there is a noticeable trend towards incorporating digital fitness tools and wellness apps into daily routines. The rise of wearable devices and mobile applications tailored to fitness tracking and personalized health goals is reshaping how individuals approach their well-being. Moreover, the shift towards online doctor consultations and digital treatment solutions is gaining traction, especially in remote areas where access to traditional healthcare facilities may be limited.

Local special circumstances: Brunei Darussalam's small geographical size and dispersed population present unique challenges for healthcare accessibility. As a result, the adoption of digital fitness and well-being services is particularly beneficial in overcoming barriers to traditional healthcare services. The government's initiatives to promote digital health technologies and telemedicine further support the growth of the market, creating a conducive environment for innovation and development in the sector.

Underlying macroeconomic factors: The steady economic growth and increasing digital literacy rates in Brunei Darussalam are driving the expansion of the Digital Fitness & Well-Being market. As disposable incomes rise and technological infrastructure improves, more consumers are embracing digital solutions for their healthcare needs. Additionally, the ongoing global health crisis has accelerated the adoption of telehealth services and digital wellness platforms, further propelling the market forward in Brunei Darussalam.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.