Leading app categories worldwide H1 2024, by downloads

Published by Laura Ceci, Oct 8, 2024

Tool apps - such as VPN, browsers, video players, and more - were the most downloaded category worldwide. During the first half of 2024, tool apps generated approximately 14 billion downloads from global mobile consumers across the Google Play Store and the Apple App Store. Communication apps were the second most popular app category in the examined period, generating approximately 8.4 billion downloads, while productivity apps ranked third and generated 7.3 billion downloads.

Most popular app categories worldwide in 1st half 2024, by downloads (in millions)

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Release date

July 2024

Region

Worldwide

Survey time period

January 1 to June 30, 2024

Special properties

Google Play Store and Apple App Store

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Statistics on " Super apps "

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Addressable market

5

Mobile app market overview

5

Existing multi-purpose platforms

8

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8

Onboarding constraints

6

Spotlight: mobile payments & mobile money usage

8

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Topics

Mobile app usage in EuropeSocial media usage in Western EuropeMobile apps in the NordicsMobile apps in the UKMobile internet usage in Europe
Access all statistics starting from $2,388 USD yearly *

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