Travel - Italy
Italy- The Travel market in Italy is expected to generate a total revenue of US$7.21m in 2022.
- This is projected to grow at an annual growth rate of 11.82% (CAGR 2022-2027), resulting in a market volume of US$13.88m by 2027.
- Specifically, in-app purchase (IAP) revenue is projected to reach US$1.12m in 2022, while paid app revenue is expected to reach US$620.30k.
- Additionally, advertising revenue is projected to reach US$5.47m in 2022.
- The number of downloads in the Travel market is estimated to reach 10.36m downloads in 2022, with an average revenue per download of US$0.70.
- It is worth noting that, globally, United States generates the highest revenue in the Travel market, reaching US$444.90m in 2022.
- Key regions:
- Germany,
- South Korea,
- United States,
- Europe,
- Asia
Definition:
The Travel market contains apps that make it easier to book trips and accommodations. For example, the Booking.com and Airbnb apps allow users to reserve hotels or apartments through a few simple clicks and provide numerous recommendations, photos, and customer reviews. Major airlines such as United Airlines also have their own apps that streamline the process of booking flights and offer points and rewards for travel.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
