Sports - Benelux
Benelux- In 2022, the Sports market in Benelux is projected to generate a total revenue of US$15.25m.
- Looking ahead, the market is expected to experience an annual growth rate of 9.62% (CAGR 2022-2027), resulting in a projected market volume of US$25.24m by 2027.
- This indicates a positive outlook for the Sports market in Benelux.
- Breaking down the revenue streams within the Sports market, it is projected that in-app purchase (IAP) revenue will reach US$7.86m in 2022.
- Additionally, paid app revenue is expected to reach US$1.46m, while advertising revenue is projected to amount to US$5.93m in the same year.
- These figures highlight the diverse sources of revenue within the Sports market in Benelux.
- Furthermore, the number of downloads in the Sports market is projected to reach 7.23m downloads in 2022.
- This indicates a strong demand for sports-related content and applications in Benelux.
- Additionally, the average revenue per download is expected to amount to US$2.11, showcasing the value generated from each download.
- In a global comparison, it is worth noting that China generates the highest revenue in the Sports market, with a projected amount of US$1.10bn in 2022.
- This highlights the dominant position of the United States in the global sports industry.
- Overall, the Sports market in Benelux shows promising growth potential, with various revenue streams and a significant number of downloads.
- As the market continues to evolve, stakeholders in the Benelux region should capitalize on these opportunities to further enhance the Sports market in this part of the world.
Definition:
The Sports market contains apps that stream or simulate sports. For example, the ESPN and NBC Sports apps are dedicated to official sports coverage and include live videos and news articles about leagues, teams, and athletes. Fantasy football apps allow users to create hypothetical teams of football athletes and earn points according to their real-life performances.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
