Sports - Africa
Africa- The Sports market in Africa is expected to see a substantial increase in total revenue, reaching US$5.57m by 2022.
- This projection indicates a promising future for the market segment.
- Furthermore, the market is anticipated to experience a steady annual growth rate of 9.75% (CAGR 2022-2027), resulting in a market volume of US$8.87m by 2027.
- These figures highlight the potential for significant expansion and development within the African Sports market.
- In terms of revenue breakdown, in-app purchases (IAP) are projected to generate US$2.57m in 2022.
- Additionally, paid app revenue is expected to reach US$1.69m, while advertising revenue is projected to amount to US$1.32m in the same year.
- These numbers demonstrate the diverse sources of revenue within the Sports market.
- The number of downloads within the Sports market is also set to increase, with a projected figure of 20.03m downloads in 2022.
- Furthermore, the average revenue per download is currently estimated to be US$0.28, indicating the potential for profitable user engagement within the market.
- When comparing the Sports market globally, it is evident that China generates the highest revenue, with a projected amount of US$1.10bn in 2022.
- This emphasizes the dominance of the United States in terms of market size and financial impact.
- Overall, the Sports market in Africa exhibits promising growth potential, with projected increases in revenue, downloads, and user engagement.
- As the market continues to evolve, it will be interesting to observe how these projections translate into tangible outcomes within the African context.
Definition:
The Sports market contains apps that stream or simulate sports. For example, the ESPN and NBC Sports apps are dedicated to official sports coverage and include live videos and news articles about leagues, teams, and athletes. Fantasy football apps allow users to create hypothetical teams of football athletes and earn points according to their real-life performances.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
