Social Networking - Greece
Greece- The Social Networking market in Greece is expected to experience significant growth in the coming years.
- In 2022, the total revenue in this market is projected to reach US$142.90m.
- This represents a substantial increase compared to previous years.
- Furthermore, the market is expected to continue growing at an annual growth rate of 3.81% from 2022 to 2027.
- This steady growth is forecasted to result in a projected market volume of US$177.80m by 2027.
- Within the Social Networking market, various revenue streams contribute to its overall growth.
- In-app purchase (IAP) revenue is projected to reach US$10.84m in 2022.
- Additionally, paid app revenue is expected to reach US$37.59k in the same year.
- Advertising revenue also plays a significant role in the Social Networking market, with projections indicating it will reach US$132.00m in 2022.
- This demonstrates the importance of advertising as a revenue source within the industry.
- In terms of user engagement, the number of downloads in the Social Networking market is projected to reach 10.68m downloads in 2022.
- This indicates a strong interest and demand for social networking services among Greek users.
- When analyzing the market's performance, it is crucial to consider the average revenue per download.
- Currently, it is expected to amount to US$13.38.
- This metric provides insights into the profitability and monetization potential of social networking platforms in Greece.
- Furthermore, a global comparison reveals that China generates the highest revenue in the Social Networking market.
- In 2022, China is projected to generate a staggering US$49.67bn in revenue.
- This highlights the immense size and importance of the Chinese market in the global context.
- Key regions:
- China,
- Europe,
- Asia,
- South Korea,
- India
Definition:
The Social Networking market contains apps that allow its users to stay connected and up-to-date about the lives of family and friends. Most of these are communication apps that attempt to outperform the others in terms of reliability and video quality, and each app boasts its unique features. For example, Signal emphasizes privacy and guarantees that sensitive personal information will not be shared with third parties. Facebook has the largest social media network and has developed the most advanced algorithms to understand its users and their relationships.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
